Bulosan Coffee Branding

Bulosan Coffee is an independently owned specialty coffee cart in the bay area. Originating in 2021, Bulosan Coffee was established by Elayne Bulosan in response to the absence of connection due to COVID-19. The following is a branding case study for Bulosan Coffee’s brand refresh, redesigning its original logo from 2021. Elayne wanted her brand to emphasize community and family, tying in her Hawaiian roots and culture.