2020 – 2021 • MARKETING, SOCIAL MEDIA













From the Archives is a social media campaign created for the Sacramento State University Library. This campaign featured historical images from the University Archives that had little to no descriptive information. Created in response to the COVID-19 lockdown, the purpose of this campaign was to spark a discussion within the local community due to our lack of connection. This campaign encouraged students, faculty, and alumni to work together and discover any information on these photos. This campaign was also inspired by the Museum of Lost Memories, an Instagram account dedicated to finding and preserving lost media, returning them to their original owners when possible.