Ginger Elizabeth Spring & Summer Macaron Packaging

Ginger Elizabeth Chocolates is a family-owned chocolate shop located in Sacramento, California. Their 12-piece spring/summer macaron packaging reflects their seasonal flavors and locally sourced fruit. An early concept was atmospheric, focusing on spring and summer as a theme as opposed to the macarons themselves. The client requested that the concept had to be redirected towards the product, showcasing macarons and seasonal fruit through digital illustrations.