SoHum Health Advertising

SoHum Health is a community hospital located in Garberville, California. The following ads and social media posts were created and published for the Humboldt Independent (est. 1997 – 2024), a family-owned newspaper that covered local news in Humboldt County, California. Ads featuring different health or community topics were published weekly, with the copy and topic provided by the client. Typically, the ad format consisted of three elements: a Photoshopped stock image, a headline, and copy. Each ad followed SoHum’s specific brand language, including their logo, colors, and various visual elements.